Strategy-Led
Partnerships engineered around business objectives: not just fame.
About Brandtrove
Strategic Impact Through Cultural Relevance
Brandtrove structures strategic partnerships between brands and athletes, creators, and entertainment talent: India-first, with cross-border briefs assessed case by case.
Who We Are
Not a Directory of Names: An Execution Partner
From discovery and talent fit to deal structuring, campaign rollout, and performance review, we manage the full collaboration lifecycle across sports, entertainment, and influencer ecosystems.
View services → Leadership Upasana
Founder, Brandtrove
Meet the Founder
Upasana
Business, client relationships & delivery
Upasana is the founder of Brandtrove and leads the business, client relationships and delivery.
Brandtrove is for brands that need partnership structure: not another introductions desk. The work starts with audience fit, then rights, then activation that a marketing team can actually run.
Brandtrove stays India-first, with room for cross-border talent when the brand case is real. Visibility without credibility is not the brief.
Virender Dhiman · Technical Advisor
Advises Brandtrove on systems and transformation discipline: clear briefs, written commercial maps, and delivery that survives the season: not just the announcement week.
Our Mission
From Visibility to Cultural Relevance
We help brands build credibility, audience connection, and long-term equity through professionally managed partnerships: not one-time visibility plays.
Network-Driven
Access to athletes, celebrities, and creators through talent managers and professional networks.
Execution-Focused
Professional coordination across digital, media, and on-ground activations.